“To me, the church should not aim to be ‘real’ as an end. The church is there to proclaim truth. Trying to be hip and cool and real does a disservice to the church. We’re not called to be successful. We’re called to be obedient, even if they don’t come…. If somebody doesn’t find you objectionable, I wonder if you’re preaching the full counsel of God.”
–James Gilmore is co-author of Authenticity: What Consumers Really Want (Harvard Business School Press, 2007).